Wrong Belief #1:

Fundraising is about getting loads of people to make contributions.

Some years ago an organisation had a campaign entitled “One in a Million”. The premise was by giving a dollar, you would be one in a million and they would raise one million dollars. The problem was it  required 25% of the population of N.Z to make it happen.

Capital fundraising raises money for;  A special project, through an intensive effort, to achieve a specific dollar amount, in a short period of time, from a previously identified supporting constituency. Most capital campaigns achieve their target from between 100 and 200 people.

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