Fundraising is about getting loads of people to make contributions.
Some years ago an organisation had a campaign entitled “One in a Million”. The premise was by giving a dollar, you would be one in a million and they would raise one million dollars. The problem was it required 25% of the population of N.Z to make it happen.
Capital fundraising raises money for; A special project, through an intensive effort, to achieve a specific dollar amount, in a short period of time, from a previously identified supporting constituency. Most capital campaigns achieve their target from between 100 and 200 people.